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Buying a Business – Newsletter, March 2019

March 11, 2019

 

How To Get Started In Business –
By Taking Over An Existing Business

Sometimes, you don’t want to start a business fresh, but rather take over an existing one. This may be for many reasons – maybe you’ve seen a business advertised and thought “I could do that”, or maybe you were thinking of opening a new cafe or restaurant and rather than start from the ground up it makes more sense to buy an existing one.

Whatever the reason you’re wanting to buy an existing business, this month I’ll discuss how to do so, such as where to look for an existing business for sale, things to consider when buying an existing business such as trading history and what is happening in the current market, and things to consider to ensure you can personally own and run the business well.

Also this month, I follow on from last month and discuss what social media tools you can use in your business to ensure both repeat and new customers are coming your way.

I publish additional information over on my Facebook page and also on my LinkedIn – so make sure you are “following” me on Facebook, and connected with me on LinkedIn. Instructions on how to do this are in last month’s newsletter, here. _________________________________________________________________________________________________

Buying a Business

Where to Buy
So, you’re looking to buy a business. But, where do you look? It’s easy when you’re looking at real estate, as listings are everywhere, with most properties having a “For Sale” sign out the front. But, when it comes to businesses, sometimes it isn’t so obvious. Listed below are some places you can look when you’re looking to buy a business.

 

1. nzbizbuysell
Here you can buy or sell a business, access helpful resources, and find a broker. You can also search for the business you’re looking for, rather than have to trawl through all listings.
2. Through a Broker

You can use a broker to buy a business, but finding a broker is a task in itself. You can use the “Business Brokers” tab on the nzbizbuysell website to find a broker, or you can do a Google search to find brokers in your area.
3. Through your Accountant
Some Accountants also offer business brokerage services – ask your Accountant if this is something they do.

Things to Consider When Buying a Business
Why buy an existing business? Buying an existing business gives you:

  • Access to an existing customer base;
  • Accepted products and services – products and services which have already been developed and tested, and are accepted within the market;
  • Experienced and skilled staff;
  • Already established, and working, systems and processes;
  • History – financial records, for example, so you can work out the trends to ensure continued growth and success prior to purchasing. These may all seem like excellent reasons to purchase a business, and you may think it’s a “no-brainer” and want to jump straight in.

 

But, there are a few things you need to do before you dive in and actually purchase a business. See our handy checklist below of things to consider before you buy a business.

1. Self-assessment
You need to be sure you are the right person to become a business owner. Are you independent, and able to recognise when things need doing and organise for them to be done? How’s your health, will you likely be around for the next 10-15 years’ to run the business? How’s your money management skills? Are you able to budget, and stick to a budget? Are you organised? Optimistic? Have good people skills? Committed? Decisive? All of these things, and more, must be considered of yourself before you can 100% say “Yes! I am ready to become a business owner”.

2. Determine your budget
You need to think about more than just the initial outlay. You need to consider the monthly cash flows, having sufficient working capital, having funds set aside just in case the business takes longer than planned to start turning the profit you require, and so on.

3. Select an Accountant and Solicitor
These professionals are essential when buying a business, in the planning and purchasing stages. They can answer any questions you may have about the process and, not only that, when you are evaluating a business you’re interested in, your Accountant and Solicitor can use their skills and knowledge to give a professional opinion on whether the business is a good investment or if it has just been made to look like that on paper to the untrained eye.

4. Searching for a business – selecting a Broker
You may choose to search the internet or business listings for a business, however, a business broker is your best-bet when considering purchasing a business as they can advise you every step of the way, rather than you trying to navigate the purchase process blindly.

5. Finding the Right Business to Buy
To ensure you’re looking for a business in the right area, you need to do a preliminary investigation first. Look at things like the market place and business image – where is the business positioned in the market place? How is it seen by customers and competitors? What’s the reason for selling? Its financial status? Look at customer satisfaction, and customer base, as well as employee satisfaction. Also, look at the location and condition of the business.

6. Due Diligence
Due diligence is more than just looking into the points mentioned above; it’s doing a thorough analysis of the business. Check the business’s financials for the past 3-5 years. Ensure you understand exactly what is for sale, e.g. is it being sold as a going concern, or at salvage value? Verify market demand, and do your financial projections – is it worth buying, or will you be flogging a dead horse? 

The above are just the basics of what to do when buying a business, and definitely not a full, nor an exhaustive, list.

If you’d like a free consultation to discuss your thoughts around buying a business, use the buttons below to contact me – I’d love to help you figure out whether becoming a business owner is the right move for you.

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Social Media

Tools Available to Boost your Business

Businesses are more accessible than ever nowadays, with information available 24/7 at your fingertips thanks to the internet and smartphones. Gone are the days where you needed to be by the White or Yellow pages to find the information you needed. Now, we just open up our smartphones and tap into Google what we’re looking for and, like magic, the information we require pops up in an instant.

With so many different businesses tapping into social media (including Google) as a marketing tool, this means that you may not come up as number one, or even in the top ten, of search results. So, how can you ensure you’re coming up in searches?

One way is to have a large online presence by tapping into as many online marketing opportunities as you can, with as little outlay as possible. Social media is one source of free to low-cost online marketing available. Think Facebook, Google, YouTube, LinkedIn, Twitter, Instagram, and Pinterest, to name a few. If you have a few social media profiles, as well as a website, your name is more likely to pop up in searches. Not only that, but you’ll be able to reach a whole range of possible new clients.

Facebook, as one example, has low-cost “boosting” available, where you can select your target market and “boost” a post from your page for a set length of time to reach more people than your post organically would.

So, to ensure you’re getting the most reach for your business, make sure you start looking into social media as a marketing tool.

If you’d like help with this, or any other aspect of your business, make sure you contact me today for your free consultation – my contact details are below.

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Did You Know?

Some businesses aren’t selling their whole business – they may be excluding some, or all, of their assets in the sale. So, make sure you do your due diligence and know what you’re buying!

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Are you struggling whilst wearing all the hats? Unsure where to start? In a lull, and need help to get out and back on top? Call Steve, now!

And don’t let the thought of, “Oh, but it will cost too much”, stop you from picking up the phone. Why? 

My first introduction session is FREE!

So, what are you waiting for? Pick up that phone and book your consultation with me, where we will focus on:

  • Discussing your business
  • Reviewing your goals
  • Giving you ideas, and
  • Discussing your options

To take advantage of this offer you can either visit my website to sign up, or you can give me a call on 027 447 7577.

I look forward to helping you succeed!

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Copyright © 2019 Steve Hockley Business Coach, All rights reserved.

My mailing address is: Steve Hockley Business Coach 194 Waterloo Road Lower Hutt Wellington 6010 New Zealand


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